I recently came across a great and simple video which outlines how to conduct SEO copy editing as opposed to SEO copywriting.
SEO copy editing allows you to fix the existing copy on your website pages to include more key phrases in the copy. This will make the website friendlier to the search engines and users.
SEO copywriting, on the other hand, is where you start from scratch with the copy of the page. You must create content geared towards the customer including calls to action, tone and feel of the site, while also throwing in keywords and keyphrases for the search engines.
The key is to know when to use copy editing as opposed to copywriting. In the video, the presenter suggests to only edit copy on pages of your site that aren’t crucial to the sales process (do not edit your home page – you are better off starting from scratch and completely re-writing the copy). Pages on your site that might benefit from some copy editing are information pages such as FAQ’s, press releases or blog posts. While these pages are likely to be performing well now, they may do even better with some additional key phrases.
The video is present by SEO copywriter, Heather Lloyd-Martin. So without further ado, here is the video for you to learn more.
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