Eight Tips to get higher ranking in Google

Do you own an SEO company and are wondering how to increase the ranking of your website in the Google search engine result? Then the first thing you should remember is that without quality content your website has no chance to get any fair treatment from Google. We bring you some effective tips on how to garner Google trust for your website.

• Remember the purpose of your writing is to inform the readers. Make it as clear and concise as possible with no attempt of beating around the bush.

• Make it a point to upload only the contents backed with important details. Ensure your content has minimum 500 words as thin content website usually gets labeled as “content farm” by Google.

• Conduct thorough research and analysis before proceeding with the content. Never ever copy or reproduce content from any other website. Your originality is important to win you a higher ranking in the search result.

• Incorporate relevant videos or images in your content to make it user-friendly. Ensure you have proper rights for the use before choosing any of these.

• Make provisions for your content to be shared on the social networking sites to the maximum limit. Google considers the website with distinct presence in the social site as a really creditable one.

• Upload new articles as often as it is feasible. Google tends to overlook stagnant websites and give priority to only websites that constantly update contents.

• Encourage comments from your users. These comments help to secure a better rating among the readers and facilitate the website to gain credibility in the search engine.

• Provide essential link-ups to other pages of your website on individual pages. This helps the users to explore more of your website enriching their knowledge through you.

Any website that lacks identity of its creators ranks low in the reader’s trust. To obtain high ranking of your website in the search engine result, you need to have quality content as well as high trust factor. Let your readers know about you in the “Home” or “About us” page of your website.

You may be approached by a number of link building companies asking for their client link to your website in return of some fee. Do not fall to the temptations of these link schemes as these go against the Google quality guidelines. By linking their client websites, you run at the risk of connecting to such websites that have low or no connection to your own website. This raises a question on your editorial merit thereby removing you from the good-will list of Google.

How to Keep Your Google Ranking during a Website Re-design

One of the biggest factors the search engines use when determining your ranking is trust. Google is more inclined to trust a site that has been in existence for a while and that has many incoming links to it. Often, when rebuilding a site, you end up changing the URLs of your web pages. The problem is though that these new URLs don’t have the trust that the old URLs do, even if a lot of the content is the same.

When you take your established content and place it somewhere else, you are effectively resetting the clock on when that content was created and breaking all of the inbound links that pointed to it.

How can you re-establish this trust with the search engines?

The most effective way to tell the search engines that you’ve moved your content is through the 301 redirect. By setting up 301 redirects for your content, you show search engines where your content has moved from, and your inbound links will now direct to your new pages.