Tuesday, June 15, 2010

Five steps to increase your Google page rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

Source: www.webpronews.com

Monday, June 14, 2010

How do i increase my web site’s ranking in search engines?

Studies have proven that web users do not look past three pages of results when trying to find a relevant site. If your web site is not within the top 30 results, your firm will not be found. This blog details how to improve your web site’s rankings through four basic techniques:

a. Reciprocal Links: As stated by Google, which provides over 80% of search results, the best way to ensure a top listing is for your web site to be linked to a lot of other web sites. This is known as link popularity. Google’s automated search robots jump from page to page on the Internet via hyperlinks. The more sites that link to your firm, the more likely it is that Google will list the firm’s web site. To raise your web site’s link popularity, your firm needs to contact other legal web sites, search engines, and web portals and ask for reciprocal links. With each new relevant link, your web site increases its rank.

b. Relevant Content: Most potential clients will not search for your firm by name. Rather, potential clients will search for a law firm by typing in “attorney florida workers’ compensation” or “how do I implement a labor law plan?” Search engines rank web sites higher if they offer relevant content that contains such words or subjects. For your law firm to be found, your site needs to offer authoritative information on your practice areas through articles, newsletters, bulletin alerts, links, statistics, and more. By offering this information, the search engines will associate your web site with key words that will allow potential clients to find your site.

c. Edit your Meta Tags: Meta tags are HTML-coded information that search engines look at when crawling on your web site for information. In the simplest form, meta tags consist of a title, a description, and relevant key words. To optimize the web site, your firm should decide on the most important words to place in title, keyword, and description meta tags. In addition, your firm should create different meta tags for each page of the web site. This will allow each page to be indexed differently by the search engine, thus creating several mini-web sites.

4. Register your Web Site: To capitalize on your firm’s link popularity, meta tags, and content, your web site needs be registered with the top search engines and as many other web sites as possible. Your firm’s web site registration process should include:

· Submission to free search engines, including Google, Open Directory Project, other major search engines/portals, and other community and local search engines

· Submission to paid search engine, including Yahoo!, Ask Jeeves, Inktomi, FAST, Overture, Looksmart, Google AdWords

· Registration at Findlaw.com, Law.com, Martindale.com, and other legal sites.

· Exchanging reciprocal links with professional organizations, clients, trade groups, consultants, publishers, educational institutions, and other relevant organizations.

Source: www.paperstreet.com

Tuesday, June 8, 2010

Ten AdSense tips to increase your income

Google AdSense - http://www.google.com/adsense - is fast becoming the preferred way for people to earn an income online. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here’s the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.

You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I’m going to share all their AdSense tricks for free. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don’t use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

2) Try not to use the traditional horizontal banner style or leader board image ads because people are blind to them.

3) Use Google’s own AdSense optimization tips at https://www.google.com/support/adsense/bin/static.py?page=tips.html

4) Research competitive keywords using a keyword research tool such as Keyword Discovery at http://www.keyworddiscovery.com/?id=22487 or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site.

6) Use Google’s new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats.

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page - http://www.searchenginecollege.com/articles/article-library.htm - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don’t distract from your content.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.

10) Use custom Ad Channels for each of your ad placements, for example, “Top 5 Link Unit Blue Palette” or “Left Side Navigation Image Skyscraper” etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won’t know which until you test, test and test some more!

Source: www.topseo.org