Thursday, March 31, 2011

Google Analytics Version 5 to Bring a Better User Experience

Google recently launched a new version of Google Analytics (version 5) with the aim of making it easier and faster for the users to get to the data they want, while also enhancing the Google Analytics platform to introduce major new areas of functionality.

Google stated that the majority of the new features introduced in version 5 are a result of the feedback received from a group of Analytics users who participated in the testing phase.

Some key features of the latest Google Analytics are:

  • New Home Section – where you can find all the account which you have access to
  • Multiple Dashboards – find all the dashboards from a specific account
  • My Site – place where all reports live
  • Custom Reports – you can pre-filter reports and build additional data views
  • New Admin Section
  • Term Cloud Visualization
  • Event Goals – track your goals via PDF or video

You can see how the new version works in the video below that was posted by Justin Cutroni, one of the lucky beta testers.

Google’s Trevor Claiborne said they will gradually roll the new version out to everyone and they eagerly look forward to receiving feed back from all Google Analytic users. Google also stated that using the new version of Google Analytics will not affect user’s website traffic reports and users can continue using the current version of Analytics in conjunction with the new version.

For those who want to participate in the beta testing of Google Analytics Version 5 can visit the beta sign-up page and fill in their details. If you’re lucky enough to become a beta tester, we would love for you to share your thoughts on the new version with us all.

Tuesday, March 29, 2011

Best SEO Tips to Increased Targeted Website Traffic

Every website needs traffic to survive. Without traffic, there is no point in maintaining a site. If you want your site to be found in the Internet and be indexed by search engines, you will need some effective SEO tips are deliberately designed to bring massive targeted traffic. There are basically lots of SEO advice you can ask to get traffic to your website, but the best SEO tips you should follow is to get organic traffic directly from search engines.

Get traffic biological means naturally attract visitors through search engines. When you type a specific keyword on your website, search engines will automatically include your site in the top pages in search engine results and even lead them directly to your website.

To attract the attention of search engines and your site to get ranked, you need to create and use the right keywords or key phrases. SEO tips that developed this you should choose keywords or phrases that ordinary people will normally go into the search box of search engines when looking for specific information. The better you align the keywords related to what your site is selling, the more targeted traffic, it will gain. Most boards require SEO keywords should be as close as possible to what your site is all about. Closer to your keywords, plus the potential of your site to be found by interested customers.

An other important thing is to include keywords in your content. Keywords to inject good quality content are one of the secrets to getting the attention of search engines. These SEO tips emphasizes that we should not cram a bunch of keywords in your content for the simple pleasure of being indexed by search engines like this can even decrease your chances of being ranked. Allow your keywords appear naturally in the text.

Content is king! SEO tips that encourage you to create quality, informative, helpful, and fresh content. Readers usually like the articles or content that are juicy, where they can gather important information real. Content such as how-to’s, tips, and facts are just some of the best examples of quality content.

Pick a high ranking keyword in your site and include the URL of your site. This can potentially increase your rank. This great SEO advice ensures that your site will rank high in top search engines. To further enhance your SEO campaign, you can also place keywords or key phrases to your tags, tags for pictures and article titles.

Social Book-marking Strategies to Increase Targeted Traffic

The formula of these two sites is simple: users will vote on the sites many pages and over the page, then more traffic will be sent to the site. To understand the true meaning of socialization as one of the many SEO tips, a deeper understanding of the concept should be in order. Knowing that, under the SEO tips for learning will bring more visitors to the site. At these sites, users are encouraged to organize bookmarks in terms of tags. These sites will also provide web feeds for their lists and bookmarks as organized by tags. If a user click to get the tag, Follow the related content and users can vote on content. The higher the vote, the better the chances of page views better and provide better results.

If your content is to have a better number of votes and thumbs up, your site will be on the receiving end of thousands of new visitors. It is for this reason that most people think that social Book-marking sites are great SEO tips. Add to your long list of SEO tips that can help you. Now, for the advice SEO work, you must ensure that you get your sites and content at the top of the page. Get on top of these pages also requires that you take great SEO tips.

SEO simple tips to make the site and content to rely on social Book-marking websites

Here are some SEO tips and simple advice that can help you send your content to the site on top of these social Book-marking websites.

  • The content is the value and information Laden
  • An arrest and a compelling title that can take readers’ attention
  • The presence of the keyword phrase in the title there should be regular analysis of the length of each link opens in Google. Com

For the key phrase you use, make sure you have set up an alert Google for that sentence. To optimize these SEO tips, make your target phrase to social Book-marking sites and see what comes first. If the keyword is not pop, something must happen with juice Google the keyword and some changes using SEO advice is in order. The problem here is the effectiveness of these links.

Wednesday, March 23, 2011

Branding vs. Keyword Rich Domain Names – Which Does Google Prefer?

When it comes to picking a domain name most webmasters are in a dilemma of whether to choose a keyword rich domain name that will get better rankings on Google or a branded domain name that is more likely to get more visitors to the site and be easier to remember.

In recent times Google has been putting more emphasis on brand names over keyword rich domains which have led to the widespread presence of various branded online business at top positions on the search result pages even if they did not meet all the SEO guidelines. Though Google has always denied such favoritism, their criteria to assess the relevancy of any site are constantly changing to keep away spammers, gamers, and black-hated sites and Google is now adopting more novel signals to help them improve their page ranking system.

A recent video by Google’s Matt Cutts explains the situation further. Matt emphasizes that Google is ready to experiment mixing up the old and new signals in their algorithm and see its impact on the evaluation of a website.

Google has been looking at using more robust signals like link authority, page rank, and keyword-rich domains over the traditional signals like on-page optimization, link anchor text, domain names, meta-tags and meta-description. However, we can’t forget about parameters like branding, social networking, reviews, and personalization – they seem to be getting more attention from Google in analyzing the credibility of a site.

Have you adjusted your SEO strategies lately as a result of these new ranking factors? Feel free to share your thoughts below.

Title tags are critical ranking factor that is often overlooked

Title tags are one of the oldest and most effective aspects of any on-page search engine optimization campaign. Writing an effective, optimized title tag only takes a couple of minutes and can have a dramatic impact on your search engine ranking.

Title Tags are a type of Meta Tag that can be found on each page of your website. They are displayed in the header of your browser and also as the main click able link on any search engine results page.

Search engines like Google use these Title tags to determine the relevance of your website to specific keywords and content. As I mentioned above this is one of the most critical on-page ranking factors!

Mistakes to Avoid: Before we go in to strategies for writing an effective title tag, let’s look at some of the key mistakes to avoid. Some common mistakes include:

  • Using your company name as the Title tag
  • Using the same Title tag across multiple pages
  • Missing or blank Title tag text

How to Write an Optimized Title Tag: Writing an optimized title tag can be broken down in to a simple three step process-

  1. Perform keyword analysis to uncover the most suitable keywords for your webpage
  2. Create a short and sweet title tag (70 characters max) that contains these keywords in a readable yet search engine friendly manner.
  3. Repeat this process for all pages within your website.

Even if you don’t have time to perform keyword research, think of some search terms which are relevant to the page and place these in your title tag. If you need to keep your brand or company name there, place it at the end after a couple of your important keywords.

Thursday, March 10, 2011

Top three ways to use Social Media for SEO

The search engines have made it known that social media is increasingly being used to influence their rankings – a fact that we’ve been expecting for some time. So with this knowledge in hand, what are the best ways to use social media to influence your SEO strategies?

1. Social Media Profile and Account Linking: This is the obvious first step in terms of using social media for SEO. There are plenty of link opportunities in setting up your various social media accounts and profiles. Whether it’s your Facebook page, a twitter account or your company page on Linkedin, these are all easy link building opportunities.

That said, they’re also probably the least valuable of the SEO opportunities from social media. There’s often not much “link value” provided from social profile links, but nonetheless – take advantage of every opportunity.

2. Leveraging Content: Content is the basis of all the best linking strategies. Quality content attracts links of the highest quality naturally and social media allows you to attract those links more easily than ever. It’s social media’s distribution possibilities that make it such an important asset to your SEO strategies.

There are numerous ways to leverage social media for distributing your content. Here’s just some of the primary ways:

  • Post it on your Facebook wall
  • Promote it on twitter
  • Announce it via your Linkedin account
  • Link to it from your various social media streams (posterous, tumblr, etc)
  • Blog about it on your blog
  • Share it with other bloggers and get them to discuss it on their blogs

3. Engaging in Conversations: Social Media as the name suggests is about being social. And therein is the 3rd way to leverage social media for your SEO strategies.

By engaging in relevant online conversations “naturally” you’ll gather valuable ranking indicators through your efforts. The key is to do this “naturally”, which means in a none contrived or spammy way. Here’s just some of the ways to start or engage in conversations:

  • Get involved in an industry discussion on Linkedin
  • Answer some questions on Yahoo! Answers
  • Share some news via an industry Facebook page
  • Comment on your favourite blog posts every week
  • Retweet news you read on twitter and add in your opinion
  • Write an opinion piece on your blog about something that happened in your industry

It’s important to realise that engaging in the conversations is not just about trying to sneak in a link everywhere possible. The participation in the discussions will deliver more SEO value than you realise by just being knowledgeable and authentic.

Three site architecture tips to get you Ranking Higher

Before spending money on SEO, your site can get a great head start in achieving top rankings by ensuring you’ve implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.

Your URL structure refers to the structure of your website and the way each page is connected to another. Keeping your architecture relatively flat and separating content into different categories is the best way to achieve this.

Instead of placing all of your products into one folder, separate them out into categories and subcategories. Using the example below, you can see how each subcategory of jackets, shirts and shoes are separated into their own product folders. This helps search engines assign keyword relevance to different areas of your website and will have a positive impact on your rankings.

File and Folder Names: File naming conventions are another important area of website architecture. Including keywords in your file and folder names will help search engines determine the theme of each page and boost your ranking for these terms. Following on with our clothing store example, you can see the final URL below is much more descriptive than the first two and lets search engines know that content of the page is related to red dress shoes.

Website Speed: Website speed is a relatively new ranking factor that Google introduced in the middle of 2010. According to Google, “Faster sites create happy users”, so they’ve set out to reward sites with faster loading times and punish those that aren’t up to scratch.

Some areas to check on your website include:

  • Images – Ensure your images are a reasonable file size and don’t take a long time to load.
  • Flash animations – Again, keep the file size for any flash animations to a minimum.
  • Website hosting – Make sure your hosting plan is up to scratch and isn’t limiting your websites speed.
  • Javascript – Check that any scripts on your website don’t limit the performance of your page.

Wednesday, March 2, 2011

Three alternative steps to improve your Google quality score

If you’re a Google AdWords advertiser, chances are you’ll be very familiar with their quality score ranking. It’s an important metric as Google uses your quality score to determine the position of your ads and the cost-per-click of your placement.

Generally a higher quality score can lower your cost-per-click and trigger your Ads to appear in a higher position so it’s important to learn what impacts your score and how to improve it.

The formula behind Google’s quality score has a number of core components which are used to determine your ranking. For ads on Google’s search network these components include:

  • The historical CTR (click-through rate) of your keyword/ad combination
  • The historical CTR of all keywords/ads in your account
  • The historical CTR of your display URL
  • The quality of your landing page (original content that’s easy to navigate and transparent)
  • The load time of your landing page
  • The relevance of your keyword/ad to the search query

Historically the click-through rate of your ad/keyword combination has been seen as the most important factor. While this still holds true, landing page quality is very important as it helps to shape your initial quality score which can impact your position and future click-through rate.

How to Improve Your Quality Score: Now that we’ve explored the factors behind your quality score we can look at the best ways to improve them. There’s plenty of advice out there for some of the more obvious steps, so I’m going to focus on some lesser known ways to impact your quality score.

1) Improving Your Keyword Relevancy - Google’s keyword tool can help you determine if Google considers your landing page relevant to your chosen keywords. This tool can be found via your AdWords dashboard. If your landing page is giving weak results, make some changes and run the tool again until you’re seeing a positive change.

2) Test and Optimize Multiple Ads - A major part of improving your click-through rate is optimizing your ad copy. Create a number of different variations with alternative headlines and calls to action to determine which one works best. Making your ad relevant and unique is the key.

3) Landing Page Load Times - One of the quality score factors I mentioned above is the load time of your landing pages. Google wants to provide users with a good experience so they give preference to ads which have fast landing pages.