Friday, December 17, 2010

Top five SEO Wordpress Plugins for 2011

I have been chatting to a bunch of people recently who are setting up websites in Word Press and want to know which plug-ins I use. So to save me having to list them out every time someone asks, here’s a post that lists my Top 5 Plug-ins for SEO. Of course there’s plenty more out there, but these are the ones that fall into my “Must Have” SEO plug-in list.

All-in-One SEO Pack: This is the top plug-in that any half decent SEO specialist will recommend for WordPress. It literally works straight out of the box (metaphorically) and is easy enough for beginners while giving more experienced SEO practitioners enough options to refine their approach. The plug-in provides a range of handy SEO functions which include auto page titling and meta data, avoid common duplicate content issues, navigational link management and more.

Google XML Sitemaps: Sitemaps are a proven tool in improving a sites indexing performance in Google, Yahoo! and Bing. This handy plugin creates the XML sitemap automatically and alerts search engines when new content is created. It also creates a priority for your posts based on the number of comments it receives saving you the time of adjusting them manually.

SEO Smart Links: Internal linking within a website or blog can have a dramatic impact on rankings. This plug-in does the hard work for you – identifying specific search terms within your website and linking them to relevant pages or content.

SEO Friendly Images: How often do website owners forget to add “alt tags” to their images? Given they’re a proven way to boost the keyword density of content, this plug-in ensures you don’t miss an opportunity with any of your images.

Redirection: Websites are constantly evolving. Changing pages and removing content is an ongoing part of this process. The redirection plug-in helps you manage your website’s page redirects ensuring URLs don’t end up on 404 pages and more importantly so that you can ensure the link juice for discontinued pages is redirected elsewhere.

There is some other great plug-ins for pulling in relevant content, adding tags and leveraging your comments, plus much more – but as a bare essential, every word press website or blog should have five plug-ins I have listed above to boost its SEO performance.

If you have any other essential SEO wordpress plugins you use, share them below.


Wednesday, December 8, 2010

Quality Score Bug Hits Google Ad-Words Accounts

Are you a Google AdWord advertiser suffering from sleepless nights due to a sudden poor quality score from Google? Well you can rest assured you’re not doing anything wrong. There’s a glitch in the AdWords quality program – a ‘score bug’ is affecting your AdWords reports.

Every Google adword advertiser knows the importance of getting a good quality score from Google as their cost per click prices depend solely on this score. With a bad quality score your CPC prices will inflate and will force you to bid a higher price which is not good news during the holiday season.

About three weeks ago Barry Schwartz from Search Engine Land reported on a similar problem that hit Google AdWords creating turmoil for many advertisers by giving them poor quality score reports overnight. At the time, a Google representative assured all advertisers that the problem had been solved but it seems the bug is back again.

Here is the latest statement issued by Google on the AdWords Help forum:

It is understood that what is being described here is what appears to be a similar but separate issue that folks started seeing on Friday evening, November 19th. Engineering is taking a look into this, as a priority – and I will report back in this thread when I know more. In the meantime, my apology for the inconvenience and upset this issue has caused you.

So a word of caution to all Google advertisers would be that if you see any such sudden drops in your quality score reports Do Not Panic! As you just might have been become the latest victim of this bug which is only impacting reporting, not actual scores.

We are now waiting for a final word from Google confirming that the bug has been fixed and will update this post once that happens.


Wednesday, December 1, 2010

Did Google’s Indexing Issue Hide a Secret Ranking Update?

Almost a month ago we wrote about a major Google indexing issue that prevented thousands of new pages from being included in Google search results. Mostly impacting blogs, the Google bug prevented new content from being indexed across a whole range of sites including our own blog and major sites like

Shortly after reporting the issue, a Google representative stepped in and confirmed they were experiencing a problem. On October 25, Google reported that the issue had been fixed, stating that content from the 19th-24th October would be reindexed again shortly.

After further investigation of the issue there is a possibility that Google made a tweak to their ranking algorithms around this time. According to a blog post on Alexa, sometime around October 21st, they noticed a change in traffic for a number of websites. A quote and screenshot from the post can be seen below:

There’s also a 14 page discussion on Webmaster World with a number of other users also seeing changes in their rankings and Google traffic. There have been discussions around the impact on long tail keywords, but it’s tough to confirm the exact nature of this update.


Wednesday, October 27, 2010

7 Hot SEO Tips For The Holiday Season

For you to be leveraging Google for free holiday season search traffic, you probably should have already started your SEO campaign. But if you haven’t, don’t despair –Here are 7 hot tips to help you get your Google ranking strategy on track quickly.

1. Product Page Content and Titles: If your website isn’t new, your product pages probably have some SEO value already. So it’s a great time to leverage the SEO strength you have. Ensure all your product page optimization (titles, tags, keyword density etc) is up to scratch.

2. Create New Holiday Focused Product Content: The holiday period increases the search volume of seasonal keywords such as “gifts”, “deals”, “presents”, “best buys” etc.

There are often advantages to creating new pages or content on your site with a focus on these keywords. You can do this by creating new holiday specific pages (e.g. Christmas specials page) with optimized URLs, titles and page content, or even my posting new content on your site’s blog – again optimized accordingly.

3. Holiday Season Product Media: Optimization of product media such as images and video can be a quick way to gain fast SEO results as it’s often under optimized by competitors. When people are looking for products; images and videos can be an important part of their buying decision, so make sure all your media has keyword rich file names and media tags (e.g. alt tags).

4. Internal Linking Strategy: If you have pages on your website that contain your strongest selling holiday season products – it’s important to use internal linking to help bolster these pages. Where possible link to these pages from your other high ranking pages to give them a PR boost.

5. Link Maintenance: While building up valuable links can take time to produce ranking improvements, it’s important to ensure the links you already have pointing to your website are in good working order. Things to consider include:

  1. Fix broken links
  2. Ensure link text is optimized for the product related keywords
  3. Ensure links are point to the right pages

6. Content Marketing: When you’re looking for fast organic results, sometimes its better to leverage the existing ranking strength of other sites.

Content syndication sites are great for this such as article and press release sites. Create some keyword rich product related content and post it on these with links back to your site and products.

7. Google Place Local Listing Optimization: If you have a bricks and mortar business, there are huge holiday season SEO opportunities in your Google Places (aka Google Local) listings.

Now is the time to ensure your listing has a good list of the products you offer, any deals or discounts available and other important buying information.

Time is of the essence when it comes to these strategies. The quicker you get started, the more likely they will generate results for you leading up to the holiday sales rush.

If you have any other handy SEO tips that product quick results for the holiday season, share them with your fellow readers below.


Monday, October 18, 2010

Google Launches URL Shortener with SEO Impact

Google’s new URL shortening service, has just been launched to the public. comes with its own site ( and some cool analytics. - They are especially helpful in applications that have character restrictions, like Twitter and its 140 character limit. has been incorporated into many Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator. However, Google claims not to have overloaded it with too many features as they want to be the most stable, most secure, and fastest URL shortener available on the web.

Google explains more on its Social Web Blog:

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built with a focus on quality.

Google claims there are three aspects that make a stand out from other URL shorteners:

  • Stability: promises nearly 100% uptime making it a stable and robust product.
  • Security: features automatic spam detection and protects against malware & phishing based on the same type of filtering technology use in Gmail.
  • Speed: has doubled in just over nine month since its first launch.

Google’s URL shortener could have an impact on your SEO and even the Google algorithm. From a link building perspective the act of merely sharing a link on social networks and the resulting click-through could carry benefits for the downstream website.

IF popular could find itself a spot in the Google ranking algorithm and becomes a prime factor in real-time and regular search (although an ambitious thoughts for now).

What is most interesting is the demographic mining that shortening a URL with will produce. While users are shortening a URL, Google will be tracking information from their Google account. Essentially, the URL shortener will be a “vote” (or Like) that’s passed along with some valuable demographic information when Google users are signed in.


Wednesday, September 29, 2010

Essential List of Free Content Related SEO Tools

Content is King in SEO – we all know its true, but many people still fall into the trap of focusing on everything else – except their content! It’s easy to get distracted with your offsite SEO strategies and forget the fundamental rule of SEO – create valuable relevant unique content. So to help you research, create and analyse your content, I’ve created this list of essential free content SEO tools.

Keyword Research: Keyword should be the starting point of any solid SEO strategy. These tools and services will help you find new keywords and check to see if your existing keyword strategy is viable.

Thesaurus & Dictionary: Often overlooked, but a good place to start is basic dictionary and thesaurus websites. It helps you think of other ways searcher could be looking for your products/services.


Google External Keyword Tool: This free keyword tool offered by Google is the first spot for research keywords by most SEO professionals. It also provides valuable insights into traffic levels.

Wordtracker: Wordtracker (and the many other keyword research tools available) utilize data that includes sources outside of Google.

Website Keyword Suggestion Tool: This keyword suggestion tools searches the existing content on your website to determine the keywords and search terms to target.

Duplicate content checker: Duplicate content is a big no-no in the SEO world. Getting caught with duplicate content can result in penalization by the search engines – which often includes delisting from their results. These tools will help you check whether the content on your product pages or articles is too closely matched to other content on the web.

Page Comparison Tools: Sometimes, the best way to opti9mize your content for better rankings is to see what your competitors are doing better. These two tools will check to web pages (yours and your competitors) and provides some vital stats about each.

Keyword Density: When determining relevance, search engines like Google look to keyword density are one of the key measures. These tools will help you check whether the copy on your pages provides adequate density to your primary keywords.

Text to Code Ratio Tools: In the world of the web, being lean in terms of code is now more important than ever. Ideally you want web pages to be more content than code to keep the search engines happy. It makes their indexing of your content faster and more thorough. Use these tools to check the ratio of your web site code to content (indexable text)

Search Engine Spider Simulator: While the good looking pages (with images and fancy media) can be good from a user perspective, you have to remember that search engines primarily index text – and that’s how they assess your content’s relevance. These tools will help you see your webpages in the same way that search engine spiders do.

With all these free tools in your content optimization tool chest, it’s a good chance to go and review your existing content and see if it needs a spruce up, or create some new content on your website with the new content opportunities you’ve found.

If you have any other content SEO tools that you use, share them with our readers via the comments below.


Wednesday, September 22, 2010

Creating Effective and Optimized Website Navigation

Following on from my posts about website architecture and PageRank leakage, today I’ve decided to cover another important element of your site’s structure – Navigation.

There are two main considerations when building your sites navigation-

  • First and foremost should be users. Your site’s navigation needs to help users find different content on your website quickly and easily.
  • The second consideration should be search engines. Navigation should also be useful for search engines wanting to crawl your website and index your content.

It is possible to create navigation that will satisfy both users and search engines, so let’s take a look at some advice which can help to achieve this.

Simple text based navigation is the most search engine friendly. Apart from being easily followed by spiders, text based navigation gives an opportunity to include the keywords in the page content.
The keywords included in the navigation are valued by all search engines and the anchor text used for each link can help other pages to rank well.

Search engines will still be able to crawl image based links, but you will lose the keyword based targeting you can achieve with text.

Generally speaking, it is best to keep your navigation along the top or left hand side of your website. There are a couple of main reasons for this-

  • It keeps your navigation links towards the top of your HTML which is good for search engines.
  • It keeps navigation links in the eye path which is makes it easy to locate for users.

It’s also important to keep a standard location for your navigation across all pages on your website. If navigation switches location on various pages it may become confusing for users to locate.

Avoid Using Javascript: Search engines are getting better at reading JavaScript, but it can still cause crawling issues. The best option is to avoid JavaScript based linking as it may result in search engines missing some pages and not performing a complete crawl of your site.


The Definitive Guide to Robots.txt for SEO

A robots.txt file provides restrictions to search engine robots (known as “bots”) that crawl the web. Robots are used to find content to index in the search engine’s database.

Surprisingly, many website owners forget to maintain, let alone create a robots.txt file for their websites, so here’s a guide on what a robots.txt file is and how best to use it for SEO purposes.

These bots are automated, and before they access any sections of a site, they check to see if a robots.txt file exists that prevents them from indexing certain pages.

The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for example - There are 3 primary reasons for using a robots.txt file on your website:

  • Information you don’t made public through search
  • Duplicate Content
  • Manage bandwidth usage

The robots.txt file is just a simple text file. To create your own robots.txt file, open a new document in a simple text editor (e.g. notepad).

The content of a robots.txt file consists of “records” which tell the specific search engine robots what to index and what not to access.

Each of these records consist of two fields – the user agent line (which specifies the robot to control) and one or more Disallow lines.

For SEO purposes, you’ll generally want all search engines indexing the same content, so using “User-agent: *” is the best strategy.

If you want to check your Robots.txt file is implemented correctly, visit your Google Webmaster Center. It allows you to check your robots.txt. Google will automatically and in real time retrieve the robots.txt from your website.


Wednesday, September 15, 2010

Is your website leaking page rank?

PageRank leakage, you must first understand how PageRank or ‘link juice’ is distributed between various links on a page. Taking a very simplistic view, let’s say that a page has 20 ‘PageRank points’ and passes 100% of its link power to 5 other pages.

Let’s say that your homepage now has 5 additional external links to other web pages. Using the formula above, each link now only carries 2 ‘PageRank points’ with half of your link juice being distributed to other external web pages.

PageRank leakage is when outbound links to external websites give away PageRank that could be better distributed among pages within the website.

The most effective way to prevent PageRank leakage is to eliminate redundant external links. By doing this you will focus PageRank distribution amongst other pages on your website and improve their overall ranking in search results.

Here are some common sources of external pagerank leakage:

  • Footer links – this may contain links to the company who designed your website or the website template you are using
  • Blog roll links – your blog may contain many external blog roll links
  • Advertising links – links to other advertisers can also be a source of PageRank leakage.

Some webmasters have suggested adding a rel=”nofollow” attribute to each external link to prevent this link from passing any PageRank and effectively funneling all link juice internally. Unfortunately, this will not have any real impact as the PageRank for each no follow link is evaporated, reducing the amount of link juice that can be passed to other pages.


Five tips for greater press release exposure

Press releases are a simple way of getting the latest news from your company out to the masses. Traditionally, you wrote a press release and sent it to the media contact to consider putting your news in their newspaper or magazine. However, the internet has now become the fastest and easiest way to get your news in front of more people’s eyes.

Just like your website, you need to optimize your press release to give it the best exposure in the search engines.

Five 5 ways to optimize your press release to gain the best exposure, so I wanted to share these with you:

1. Meet audience demand: Prior to drafting a release, you need to understand what your audience is demanding. Meeting audience demand is integral to accomplishing your press release visibility objectives.

2. Stay focused: By keeping your keywords and topics focused, your release can rank better in search engines and resonate more with media. As you are writing releases, remember you are writing about one topic per release. By segmenting the message or trying to say too much at once, you dilute your key points and take a risk prospects and media will walk away without taking next steps or remembering the point. Keep it simple, focused and impactful.

3. Use images for search: Images can increase the click through rate on releases in both regular and news search by 15 – 25%. It’s a simple step, but can’t be stressed enough. Additionally, using images creates more traction in media – journalists and bloggers both love images as it helps them tell their story.

4. Use videos to engage visitors: By using video in news releases, we have seen up to a 500% increase in time on pages. As the web shifts to a rich media experience, bloggers, media and end users are becoming more accustomed to video. In the future, it may be common that video is included with releases. But since today it is not as frequently used, it’s a chance to make your news stand out.

5. Optimize your release:

a. Anchor text links, b. Alt-tag, c. URL Keyword, d. Description Tag & e. Title of release

And there you have it, five very useful tips to ensure your next press release gets the attention it deserves.


Thursday, September 9, 2010

Five SEO Tips To Improve Your Search Engine Ranking

Here are my top five tips for making your website easy for those "gazillions" to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article.

3. What's the URL of your website? Your name won't help you there. Your key search term will. Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website?

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

Wednesday, September 8, 2010

Improve Your Rankings with Flat Website

Optimizing your website architecture is an important step in laying the foundations for any successful SEO campaign. Site architecture can impact the ranking of your website in search results and also the number of pages that are actually indexed.

Site architecture refers to the structure of your website and the way the each page is connected to another. Creating a ‘flat’ site involves minimising the number of clicks it takes to reach each level of depth across your website.

The major problem with the deep site architecture on the left is that with every level of depth you are losing some amount of link juice. If the majority of your content is two clicks away from the homepage search engines are going to see these as less important than the example on the right where the majority of content is just one click from the homepage.

Using HTML Sitemaps to Improve Crawling - If changing your site’s structure is very difficult, or you’ve got a large website, HTML sitemaps can also be used to help get more pages included in the index.

you have linked to the sitemap directly from your homepage, Google will see this page as important and begin crawling each of the links on this page. Creating a sitemap in the following format can help build out the flat site architecture I’ve mentioned above.

Cross Linking Between Pages: One final tip to maximize the flow of link juice within your site is to use cross linking. This involves linking to related pages from within each level of depth on your website.

For example, if you’re writing a blog, one way to do this would be linking to other articles you have previously written on the same topic. That way, the link juice of the current page is also being shared amongst other content pages on your site which can help to improve the ranking of these pages also.


Friday, July 9, 2010

Does your Google page rank really affect your corporate blog?

Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are used in calculating popularity, but generally, the amount of links, the frequency of new content additions and the overall traffic a site receives will have a major bearing on their Google page rank.

However, if you are trying to take advantage of all of your promotional avenues, trying to raise your Google page rank is pretty important. So, here are some easy tips that can dramatically affect your page rank score and as such, where you are ranked in search results.

a. Increase the amount of links coming in to your site. These are called inbound links, but not just any links will work. You’ve got to have “quality” links that Google will approve of. This means that submitting to link directories or using black hat linking methods will not help you much. You need to increase the amount of real pages that link to you. You can do this the old fashioned way by contacting site owners to exchange links, or you can do it on your own by leaving your link in comment’s on blogs, sending out press releases and encouraging readers to link to your blog.

b. Page titles really do matter. This is a huge factor in your overall Google page rank. You’ll want to make sure that you are using keyword rich post titles for every blog that you write. For example, Company News is a bad title for a blog post. You would want to use something like Company Name – Keyword and then News. Try to experiment with different blog titles, making them keyword rich but still useful for your readers.

c. Using keywords in your posts. Every post you make needs to have keywords in it, but you don’t want to go overboard. Stick with mentioning your primary keywords two to three times, unless your posts are very long. The best density is around 3 to 4%.

You can keep track of your progress this way and see how well you are doing. It won’t happen overnight, but these tips will help you improve your overall page rank and as such, your search engine rankings, blog discover ability and the overall popularity of your site.


Tuesday, June 15, 2010

Five steps to increase your Google page rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.


Monday, June 14, 2010

How do i increase my web site’s ranking in search engines?

Studies have proven that web users do not look past three pages of results when trying to find a relevant site. If your web site is not within the top 30 results, your firm will not be found. This blog details how to improve your web site’s rankings through four basic techniques:

a. Reciprocal Links: As stated by Google, which provides over 80% of search results, the best way to ensure a top listing is for your web site to be linked to a lot of other web sites. This is known as link popularity. Google’s automated search robots jump from page to page on the Internet via hyperlinks. The more sites that link to your firm, the more likely it is that Google will list the firm’s web site. To raise your web site’s link popularity, your firm needs to contact other legal web sites, search engines, and web portals and ask for reciprocal links. With each new relevant link, your web site increases its rank.

b. Relevant Content: Most potential clients will not search for your firm by name. Rather, potential clients will search for a law firm by typing in “attorney florida workers’ compensation” or “how do I implement a labor law plan?” Search engines rank web sites higher if they offer relevant content that contains such words or subjects. For your law firm to be found, your site needs to offer authoritative information on your practice areas through articles, newsletters, bulletin alerts, links, statistics, and more. By offering this information, the search engines will associate your web site with key words that will allow potential clients to find your site.

c. Edit your Meta Tags: Meta tags are HTML-coded information that search engines look at when crawling on your web site for information. In the simplest form, meta tags consist of a title, a description, and relevant key words. To optimize the web site, your firm should decide on the most important words to place in title, keyword, and description meta tags. In addition, your firm should create different meta tags for each page of the web site. This will allow each page to be indexed differently by the search engine, thus creating several mini-web sites.

4. Register your Web Site: To capitalize on your firm’s link popularity, meta tags, and content, your web site needs be registered with the top search engines and as many other web sites as possible. Your firm’s web site registration process should include:

· Submission to free search engines, including Google, Open Directory Project, other major search engines/portals, and other community and local search engines

· Submission to paid search engine, including Yahoo!, Ask Jeeves, Inktomi, FAST, Overture, Looksmart, Google AdWords

· Registration at,,, and other legal sites.

· Exchanging reciprocal links with professional organizations, clients, trade groups, consultants, publishers, educational institutions, and other relevant organizations.


Tuesday, June 8, 2010

Ten AdSense tips to increase your income

Google AdSense - - is fast becoming the preferred way for people to earn an income online. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here’s the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.

You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I’m going to share all their AdSense tricks for free. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don’t use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

2) Try not to use the traditional horizontal banner style or leader board image ads because people are blind to them.

3) Use Google’s own AdSense optimization tips at

4) Research competitive keywords using a keyword research tool such as Keyword Discovery at or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site.

6) Use Google’s new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page - - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don’t distract from your content.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.

10) Use custom Ad Channels for each of your ad placements, for example, “Top 5 Link Unit Blue Palette” or “Left Side Navigation Image Skyscraper” etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won’t know which until you test, test and test some more!


Thursday, May 13, 2010

Eight Link building ideas for Websites

If you need to promote your corporate website, you will find out that this is not an easy job. Self-promotion via forums or blog comments is often eliminated as SPAM and many website owners doesn’t like to link to your site because you offer a product or service. We all know that inbound links are important to get high-listed in search engines like Google. So what do you need to do to get links to your site? In this article we will suggest things which should work for most of the websites on the Internet.

Here are the natural links building ideas:

  • Write your Blogs frequently
  • Write content for 3rd party websites
  • Promote all articles via social networks
  • Get links from customers or partners
  • Offer freebies
  • Submit your press releases
  • Ask for a product review
  • Create a second blog

Do you know some nice link building techniques? Please share them below as a comment..


Manoj Kumar Singh

Monday, May 3, 2010

Web design, Flash, web development, SEO, Data Processing

Global Associates specializes in web design, flash, web development, programming, php, javascript, actionscript, print design, logo design and high impact motion graphics, Search Engine Optimization and Data Processing.

Manoj Singh