Thursday, June 30, 2011

Google Ad Formats Available for Mobile

Google recently announced the extension of two desktop ad formats to the mobile platform; Product Extension Ads and Product Local Ads.

Google currently offer two text ad sizes for mobile ads:

  • Single, which will display one ad
  • Double, which will display two ads stacked

Google hopes these ads will help advertisers meet the requirements of mobile shoppers who are increasingly turning to mobile searches for all shopping related activities, from product info to comparing prices and locating the store as well.

Since most shoppers are searching for product information while they are in the store the ‘Product Extension Ads’ feature allows advertisers to easily display relevant product images and details in their search ads that will drive mobile shoppers to make a purchase. Advertisers can enable the Product Extension Ads feature by linking their Google Merchant Center account to their AdWords campaign. If a user enters a search query related to your product, they will see mobile ads with the product image, titles and prices appearing in a plus box below the ad.

The Product Local Ads feature is an enhanced version of the Product Extension Ads, which helps users know the real time availability of a product in their nearby local stores in addition to the product image and price within the same mobile ad. 34% of the mobile shoppers, who are ready to make a purchase, use their phones to locate a store in an area. So advertisers can make good use of the Product Local Ads feature by making themselves visible on the search results with key information on the availability of their products.

Google’s, the Product Extensions Ads are currently available in the United States, United Kingdom, France, Germany, Italy, Spain, Netherlands and Australia on mobile devices with full Internet browser. The Product Local Ads are available in the United States at the moment.

Google also announced three new ad formats specifically for iPad developers. Developers currently participating in the Adsense for Mobile Application beta program who reside in the United States or Canada can now monetize their iPad applications using Google Ads.

The ad formats which developers can display in their iPad apps are

  • Leader board (728 x 90)
  • Banner (468 x 60)
  • Medium Rectangle (300 x 250)

Wednesday, June 29, 2011

Ten most important SEO Tips and Tricks

Search Engine Optimization is a very common term like “Blogging” is used now days. Few years back SEO was unknown to 60% of people who use internet and by that time only some SEO professional companies used to optimize website. But now the things are changed, if you are a blog or website owner you can optimize your website and it will make lot of difference.

In this article you will see top 10 Effective SEO tips that make your blog more Search Engine Friendly.

Keywords: Keywords are very important factor in SEO. Collect some of the greatest and most accurate keywords from your blog and write it down or put it to notepad. Always use those keywords in your every new post at least once. If you have Google Webmaster account (If you don’t have, get one right away), try to fetch your most common keywords tracked by Google and note down. Use those in your next post. This habit makes your site always available in SERP.

Social Media Bookmarking: or SMO is another way to get your website popular as well as search engine ranking. Submitting your blogs to Social media gives you free traffic and from word of mouth your sites popularity also goes high. There are several Social Media Bookmarking plug-in available if you use Word Press for your blog, get one and start sending your blogs to web 2.0 websites right now.

Comments on Other Blogs: Collect some popular do-follow blogs and keep commenting on them, search for do-follow blogs using Google and add them to your list. Commenting on do-follow blogs gives you valued back links and also the good page rank from Google. Commenting only niche blogs also gives you high page ranks.

Topic Headline/Header: Your header (Post titles) of the topic in your blog works as a keyword, so always try to use great and SEO friendly headings. For example if you are going to write a how to article, then start with How-To…… , this is because your title already contains the keyword with “How-to” and in SERP it will be highlighted.

RSS feeds: Submit your RSS feed to feed submission websites. This makes your website always available for search engines and also gets you free traffic from those sites.

Update your website: Updating website is like you are feeding to hungry Search engines, publish articles frequently, and make sure after publishing you are doing Social Media submission also.

Blog Submission: There are several blog submission directories are ready to welcome you. Submit your blog and see the traffic flows. Submitting blogs to blog submitting sites also gives you page rank and free traffic.

Forums: Using forums to advertise your blog is another way to get your blog popular. Forums like digital point, Tech support guys and Microsoft support have options to use signature after each posting where you can leave a link to your blog, this gets you free back links and traffic. I mentioned only 3 of them but almost all forums let you have links to your website in signature area.

Guest Article: Writing Guest articles on other blogs will help you gain good page rank and traffic. Almost popular blogs lets its visitors to write guest articles on their blogs. In my blog also you can write guest posts. Please contact me here.

Content is King: Always make sure that, the contents on your blog are top most priority. Do not copy others articles. Google’s SEO TOC says if Google both finds a copied content then your blog is trashed.

I hope this article help someone to understand few key factors of Search Engine Optimization.

Tuesday, June 21, 2011

Free Blog Directories Submitting Your Blog

We help blogs in their promotion campaign by submitting their blog into high PR and latest launch blog directories. This helps blog in gaining PR and helps them in increasing their search engine ranking at a cheap price.

Blog Directories are just like Search Engine Optimization directories, only difference is that they accept blog instead of website. Our Directory main aim is to list every kind of free blog directory available on internet and helps users in promoting their blog.

Check out the list of free blog directories given below.

1) http://www.blogskinny.com/

2) http://www.blogtoplist.com/

3) http://www.weblogalot.com/

4) http://www.answers.com/main/new_blogger.jsp

5) http://blo.gs/ping.php

6) http://www.bloggeries.com/

7) http://www.bloggapedia.com/

8) http://www.blog-connection.com/

9) http://www.fuelmyblog.com/

10) http://www.blog-search.info/

11) http://www.superblogdirectory.com/

12) http://www.blogzoop.com/

13) http://ham-blogs.net/

14) http://www.blogzoop.com/

15) http://www.superblogdirectory.com/

16) http://www.blogpulse.com/submit.html

17) http://portal.eatonweb.com/add.php

18) http://buzzerhut.com/

19) http://www.sarthak.net/blogz/add.php

20) http://www.blogged.com/directory/

21) http://www.bloghints.com/

22) http://www.myblogdirectory.net/

23) http://www.blogarama.com/

24) http://blogstreet.com/directory.html

25) http://www.blogadr.com/

26) http://www.blogsweet.com/

27) http://www.highclassblogs.com/

28) http://bloghints.com/

29) http://www.blogdirectory.info/

30) http://www.blogupper.com/

31) http://findingblog.com/

32) http://blogit.a1weblinks.net/

33) http://www.bloggerhq.net/

34) http://www.topblogarea.com/

35) http://www.submitblognow.info/

36) http://www.freeadlists.com/classifiedads/

37) http://www.blogsroot.com/

38) http://blog-collector.com/

39) http://food.totalblogdirectory.com/

40) http://www.topblogdirectory.info/

41) http://www.bloggingfusion.com/

42) http://www.blogio.net/

43) http://www.myblog2u.com/

44) http://findingblog.com/index.php

45) http://www.today.com/

46) http://www.blog-gurus.info/

47) http://www.blogdumps.com/index2.php

48) http://www.blogicas.com/

49) http://www.freshlinkmedia.net

50) http://okayblog.net/directory/


Tuesday, June 14, 2011

Key Elements of a Successful SEO Campaign

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. If you want to have a successful SEO campaign for your website you should have an understanding of what are the things needed to be done, to achieve its success.

The optimization of the HTML elements on each page of the website is a critical factor in search engine optimization. Targeted search terms should be included in various places in the HTML code to tell the search engine crawlers what the page is about. The following elements must be optimized to allow for a successful SEO campaign.

Page Title: The page title (title tag) should include the targeted search terms and be a well written sentence that is 64 to 70 characters long. It should not be a string of keywords or one keyword phrase repeated several times. Remember that a good page title will not only be keyword targeted but also will entice a person to click on it in the search results.

Page Headings: The page heading should be formatted properly using H1, H2 and H3 tags and include the targeted search terms. Cascading Style Sheets can be used to format the heading to fit with the content of the webpage. H1 tags are meant to be used for the main page heading and should only be used more than once on a page where it makes sense. H2, H3 and other header tags can be used for content subheadings and headings to site navigation.

Image Alternate Text: Optimize Alt Attributes of images by including targeted keywords where the keywords have some relevance to the image. Alternate text should tell a website visitor what the image is. When optimized, the alternate text can help with keyword rankings for both the webpage and the image in image searches. Do not make your image Alt Attribute extremely long and keyword stuffed. Alternate text should be brief and relate well to the image.

Link Anchor Text: Site content should include links to other pages of the website that have keywords in the anchor text. Adding two or three keyword links into page content of 150 or more words is ideal. Do not fill the page content full of keyword links. Remember that linking in the content more than once to the same page will not give any additional SEO benefits.

A website with good quality content will be one step closer to getting top search engine rankings. The search engines are constantly trying to improve the quality of the search results. The one way to be sure to always be relevant when algorithms are updated is to provide content that search engines will consider high quality. That kind of content is not copied from other websites. It is unique and provides value to a site visitor. Writing guides, fact sheets, frequently asked questions, common misconceptions and practical use articles are all great ways to add good content to a website. Keep in mind that having great content will not only give the search engines a good idea of what the website is about but will also give other webmasters a good reason to link to your website.

Wednesday, June 8, 2011

Seven Tips on Matching Your Online and Offline Marketing

Just about every business has a need for both online and offline marketing tools. Online marketing may consist of website, a blog, and social marketing efforts such as a Facebook page, Twitter account, and a LinkedIn presence. It is incredibly important for all marketing efforts have a unified look.

I have outlined seven handy tips that will help you to integrate both aspects of your business, and blur the line between your offline marketing and online.

1. Use the same messages and slogans: If you have a particular business slogan, or catch phrase, make sure it appears on any marketing that you do, whether it is offline or online. This will allow your marketing message to remain consistent across the board. If you have slogans running in specific offline campaigns, you can also have these appear on your website as the offline campaign is running.

2. Have a consistent look and feel: Your offline marketing should match with your website, and other online marketing. This can apply to colour schemes, logos, fonts on headings etc. Matching these up will keep your brand consistent, and make it easier for customers to recognize your business.

3. Incorporate your web address into all marketing activities: This sounds simple enough, but is commonly overlooked! By having your web address on everything, you dramatically increase the chance of website traffic, and sales leads. There is no point having a website if no one knows it is there!

4. Target the same customers: If you know your offline marketing is targeting a specific demographic, then you can match the online to hit them from both fronts. An example of this might be through specific targeting in AdWords, or targeting by age in Facebook advertising.

5. Use keywords in your offline messages: If you have specific keywords attached to your website that you are targeting, and trying to rank for, you can use these same keywords in the copy of your offline marketing. This will allow for a consistent message, and strengthen the relationship the keywords you are using has with your business.

6. Link offline advertising to online landing pages: Instead of having the standard URL of your webpage attached to an offline promotion, you can add a URL that when customers type in, will take them to a specific landing page that relates directly to the advertisement they have seen. Again this will provide a stronger correlation between what is being viewed offline, and what is being viewed online. The same message can be presented in two different formats.

7. Plan ahead: The key to matching your offline and online marketing is to make sure that your plans incorporate both together. If you focus on just one, you may find later on that you missed a great opportunity to leverage one side of the marketing to the other.

A key component of marketing is to ensure that everything remains consistent. Though there are great differences between offline marketing, and online marketing, the two provide the same benefits to the company; building your brand and getting your message out to customers.

Thursday, June 2, 2011

The Biggest Way to Make Money with Your Blogs

Blogging is basically an update of your thoughts that you gives to other readers. Unlike a web forum or community website, blogging is a personal publishing system. Anyways, let’s keep the heck of definition away and start the topic.

There could be many way to make money with blogs. Some can bring you a lot while some can give you only few cents/dollars a day. It’s all up to you that how you run your blog and how much of course.

The key to success with blogging is to update your blog as much as you can. Do an update at least 4 times a week and you are not going to lose generic search engine traffic. Because that’s the traffic which brings free money and traffic.

1. Three old words – Sell Advertisement space: Of course selling advertisement space is the biggest way to make money with your blogs. As long as you have enough traffic on your blog, you have the gold chain. If you are starting a blog then choose the topic you can write most because people will stay on your blog as long as they have good information on your blog. Otherwise they will just read and go away forever. To obtain traffic, you might need to read SEO Tips section to learn how to optimize your website search engine friendly and the best way to get backlinks to your blog.

2. Write reviews for other blogs: This is another good way to earn with blogging. Then sign up as blogger and start writing reviews or posts on a topic of advertiser’s choice and give them two or three link backs. This way you get two things. One is the few dollars for writing reviews for advertisers and second is the update of your blog. Yeah, your blog is always up to date to get more traffic from Google and other search engines.

3. Write reviews for affiliate Products: Another way to earn with blogging is to start writing your own reviews or posts on different affiliate products. In an action (e.g. sale or lead) you can get a good amount of commission from your affiliate advertiser. You can sign up for commission junction, some other good affiliate networks and find the product you can write on, and promote. A good and helpful review always returns something. People make plenty of money by running web hosting blogs, web development blogs etc.

Wednesday, June 1, 2011

The Best 23 WordPress Website Plug-ins for SEO Optimized Websites for 2011

Keeping your website and blog visitors engaged is paramount to success. Check out these 23 WordPress Plugins to zoom your SEO, audience engagement and brand in 2011.

The world of wordpress plugins is vast and often the biggest challenge for new site owners is researching and discovering which plugins are worth installing. Given any list of favorites is going to be subjective; I have listed the ones that are “MUST INSTALL” plugins for the wordpress websites.

SEO

WordPress SEO by Yoast – Yoast’s all in one SEO plugin should be one of the first plugins you install. Provides an extensive range of SEO and site management function.

Google XML Sitemaps – This plugin generates a Google, Yahoo! and Bing friendly XML-Sitemap compliant sitemap of your website.

SEO Smart Links SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.

Google Analytics for WordPress – Tracking site performance is vital, and this plugin makes it easy to integrate Google’s great analytics package.

Speed

W3 Total Cache – The fastest and most complete WordPress performance optimization plugin.

WP Super Cache – A static caching plugin for WordPress. It generates html files that are served directly by Apache without processing PHP scripts.

Functionality

Redirection – Redirection is a plugin to manage 301 redirections and keep track of 404 errors without requiring knowledge of Apache .htaccess files.

Exclude Pages – This plugin lets you manually exclude WordPress pages from the navigation menu.

WP Contact form – WP Contact Form is a drop in form for users to contact you.

Social Networking

Sociable – Automatically add links to your favorite social bookmarking sites on your posts, pages and in your RSS feed.

Share This – This is a very useful plugin that allows your visitors to share a post/page with others. Supports e-mail and posting to social bookmarking sites.

Simple Facebook Connect Makes it easy for your site to use Facebook Connect, in a wholly modular way.

Facebook Comments for WordPress Allows your visitors to comment on posts using their Facebook profile. Supports custom styles, notifications, combined comment counts, recent comments

Simple Twitter Connect Makes it easy for your site to use Twitter, in a wholly modular way.

Monetization

WordPress Simple Paypal Shopping Cart Very easy to use Simple WordPress Paypal Shopping Cart Plugin. Great for selling products online in one click from your WordPress site.

WP e-Commerce WP e-Commerce is a Web 2.0 application designed with usability, aesthetics, and presentation in mind.

AdSense Now! AdSense Now! gets you started with Google AdSense. No mess, no fuss.

Awesome Google Adsense Awesome Google Adsense is the easiest way to show Google Adsense ads in your wordpress. It’s awesome you don’t need to copy and paste codes.

Media – Videos, Images and Audio

All in One Video Pack Easily add full video capabilities to your blog.

WordPress Video Plugin A filter for WordPress that displays videos from many video services.

NextGEN Gallery NextGEN Gallery is a full integrated Image Gallery plugin for WordPress with dozens of options and features.

FancyBox for WordPress Seamlessly integrates FancyBox into your blog: Upload, activate, and you’re done. No further configuration needed. However, you can customize it

Degradable HTML5 audio and video Short codes for HTML5 video and audio, with auto-inserted links to alternative file types, and degradable performance (lightweight Flash and download).

If you use any plugins worth sharing, add them via the comments below.