New Version of Google Analytics Website Analytics

Google has released the Google Analytics Version 5, the newest Google Analytics to all users (of all languages). Users can find a 'New Version' link on the top right of their account page when they sign in. The new version has some notable changes made to it such as the redesigned interface, event goals, multiple customizable dashboards, more powerful custom reports and the search term cloud visualization among others.

The graphical and faster interface and the multiple dashboards features of the new version seem to be impressing site owners who have expressed their delight. It allows users to create a dashboard for each person or group involved with a site. A maximum number of 20 custom dashboards with up to 12 widgets for each dashboard can be created with the latest version. Another feature in the new version worth mention is the event-based goals that informs the user when a PDF white paper is downloaded. The user can also give different values to white papers on the basis of the business value of each download.

New Google Analytics have generated both positive and negative buzz from various users. While some find the new additions and improvements helpful, there are others that points out certain snags, comparing the V5 to its older form.

Main Navigation: - It is interesting to see that Google Analytics has adopted the look and feel of the new Google navigation bar released back in February. As we can see below, the new navigation bar prioritizes the following:

1. Account Home: Page where we can find all the accounts to which we have access to.
2. Dashboards: page where we can find all dashboards from a specific account.
3. My Site: the place where all reports live, which is now divided between reports and intelligence.
4. Custom Reports: page where we can manage and create custom reports.
5. Account Manager: links to all accounts we have access to.
6. Settings: page with all the accounts in which we can change the settings (i.e., those we are granted with administrator access)

Google is reported to have promptly fixed some of the issues being pointed out by various users. Users can join the Google forum for the new Analytics beta and raise queries or discuss or follow Google Analytics on Twitter for any new update.

Reason of Google Analytics Bounce Rate for a Website

One of the most important factors to consider while performing Search Engine Optimization (SEO) activities is to check for the bounce rate of website. Google Analytics can provide in depth statistics regarding Bounce Rate. In simple, bounce rate is the percentage of visitors who closes your website without browsing any other webpage. So this can give you the clue of what exactly you need to do or incorporate into your website to decrease this rate.

There are many entrance paths to your website. One of the most visited and important path is the home or index page of a website. Many visitors come through this path and if they are unable to find information they are looking for, they might simply close your website without browsing any other page and so your bounce rate will start to increase.

In fact, each and every webpage should be optimized in such a manner that when a visitor land on it should find the information that he was looking for. For example, if a visitor comes to your site through Google organic search with the keyword of “software download” then your landing page should have this download available with other relevant software in the categories if possible. This would definitely increase visitor loyalty to browse more pages of your website and hence will result in the decrease of bounce rate and increase of achievement of your primary goals. Content rich websites should not have bounce rate of more than 60%. There can be varying level of thresholds for different websites out there but it is always good to have this ratio as low as possible.

How to check bounce rate in Google Analytics: Follow the steps below-

• Login to your Google Analytics account
• On the main Dashboard screen, you will see Bounce Rate in the right panel, showing you the overall bounce rate for your website.
• You can check the detail stats by clicking on this link. See the screen shot below:-