Meta Descriptions and Titles – Important for Optimize in SEO

Meta descriptions and titles are probably the most important thing for SEO within the HTML of your site. These two tags allow you to have some control over how search engines like Google display your website.

“Meta tags” refer to specific HTML tags that appear in the area of the page.

See how the title and description tags appear within the page? They will only work if placed in that area. From the standpoint of someone viewing your website, the Meta description tag is completely invisible; it is used exclusively by search engines. The title tag can actually be seen by your viewers in the browser bar at the very top of your screen. There is also the Meta keywords tag, but this tag is ignored by most major search engines (Google included). Right now we are going to focus on the two most important Meta tags for SEO, the Meta description and title tags.

Google places great importance on Meta description and title tags when your website is being indexed. Taking advantage of these tags gives you a huge advantage over your competitors. Having worked with many small businesses as an SEO consultant, the vast majority of people do not make use of these tags. Clients pay me thousands of dollars to get their website on the first page of Google for specific keywords; sometimes all it takes is making good use of their Meta tags!

How to Optimize Meta Tags:-

You are going to be surprised at how simple this really is. First I want to introduce the concept of relevancy. You want your website to be as relevant as possible to the keywords you are targeting for Google searches. Keywords in certain areas of your website are given more weight than others. The most prominent area on your website for keywords is your Meta description and titles tags. So you want to make sure every single page on your site has these tags. Also every Meta description and title tag should be unique otherwise Google might flag your website for duplicate content. That being said, here are the guidelines I follow when optimizing Meta tags:

• Make sure every single page on the website has unique Meta description and title tags.
• Make sure every Meta title tag is no longer than 60 characters in length and every Meta description no longer than 160 characters in length.
• Fill each Meta description and title tag with as many relevant keywords as possible.
• Make each Meta description and title tag describe the page very closely. This means I don’t just stuff them full of keywords; I actually make sure they all make sense and are relevant to their page.